About Home Staging
Staging your home in any market makes a huge selling difference.
TODAY’S challenging market conditions make Los Angeles Home Staging an essential, not a luxury. Home Staging is the answer to creating faster, higher priced home sales in a slow market. Staging your home in any market makes a huge selling difference. By creating a beautiful and inviting home that appeals to more potential buyers, we decrease your time on the market and increase your selling price. A staged home typically sells for 5 – 10% more than a non-staged home. Depending on the market value of your home, that translates into thousands of dollars more gain for you. Many staged homes sell for asking price and within the first month after coming on the market.
What is Home Staging?
Home Staging applies a process of preparing any home for sale, regardless of price, condition or location. Using a proven professional set of guidelines with our knowledge, creativity and expertise, we will prepare your home to sell faster and for a higher price. We de-clutter, re-arrange, accessorize and often add furnishings to create a warm and inviting home. This includes attention to detail in creating a lifestyle that will appeal to all of your prospective buyers. It allows the new buyers to emotionally connect with your home and envision themselves living there. We aim for your market’s target, whether that is a family buying its first home, or a family moving up from a starter home and now wanting a larger, nicer home, or a single person wanting to live near the action. We stage every type of home. Home Staging can include minor repairs and updating such as painting, updating lighting fixtures, etc. We can make recommendations for workers to do this type of work. Home Staging done by Staging The Essentials includes re-arranging the homeowner’s furnishings, often moving things from one room to another. We call this “shopping around the house.” You might have a great painting in the bedroom that goes perfectly in the living room and visa versa. We establish the best furniture layout for each room, making the room appear larger. We always work with the homeowner’s furnishings first. Then we may need to add some accessories or rental furniture if the home is sparsely furnished. Keeping in mind that we are de-personalizing the home and neutralizing the appearance in order to attract and appeal to the highest number of prospective buyers. Most home sellers are excited about the changes once they see the results. A Staged Home adds value in the eyes of the home buyer. Your house becomes memorable in a market where buyers are looking at many houses in one day and the houses soon all look the same. We create a lifestyle in your home that is irresistible to your prospective buyers. When the buyer falls in love with your home, not only does that mean you’ll soon be moving to your new home, but you’ll have more money in the bank when it sells for a higher price.
When should we stage our home?
Staging your home should occur before it is appraised. Yes, staging affects how your appraiser perceives the value of your home. One home we recently staged had been appraised before staging. When the staging was completed, the home was re-appraised. It appraised for $50,000 more than the first appraisal, and the home sold for $50,000 more. That was almost a 10% increase in the value of the home. They recouped their staging costs with plenty to spare.
Staging your home before photos are taken for marketing on the MLS invites many more potential buyers to come see your home. Today’s buyers are “internet savvy” and will view your home online before deciding whether or not to see the home. For online house shoppers there are many available choices. When they decide to put a home onto their list of homes to actually visit, your photos mean “everything” in their decision making process. Fact: ninety percent of home buyers view homes online before deciding which homes to see. Don’t let your home get passed by. Stage your home before any photos.
Oops! We didn’t stage and our house is not selling, now what?
You may have already contacted a Real Estate agent. That’s OK. Discuss with your agent about home staging before going forward with advertising on the MLS or with any photos until you have staged the home. For the home seller who has already put his/her house on the market, and it’s not selling, it is never too late to create a renewed interest in the home. Depending on the type of work your home needs (painting, updating lighting fixtures, yard work, etc.), you can temporarily stop the house showings, make repairs, stage it, and then resume the showings. Or if your home simply needs some de-cluttering, furniture rearranging, furniture removal, some accessorizing and perhaps some furniture rental, again you can temporarily stop all showings of the home in order to complete the work, and then resume the showings. Your agent can create new interest in the home through new advertising to other agents who have already shown the house as well as new photos for the MLS. At Staging The Essentials we are happy to provide complimentary AFTER photos. Agents will want to show your Staged Home as they know they can always sell a staged home faster and for more money than a non-staged home. What are you waiting for? If this sounds like your dilemma, give us a call at 213-392-1901 or contact us We specialize in creating value in a home and we help you get your house SOLD.
Staging The Essentials offers home staging and redesign in Los Angeles and The San Gabriel Valley, including the areas of Alhambra, Altadena, Alta Loma, Arcadia, Azusa, Bradbury, Burbank, Claremont, Covina, Duarte, Encino, Glendora, Hollywood Hills, La Canada, LaVerne, Monrovia, Pasadena, Rancho Cucamonga, San Dimas, San Marino, Sherman Oaks, Sierra Madre, South Pasadena, Upland, Walnut, West Covina
For inquiries on staging outside these areas, please check with us to see if we service your area. (213)392-1901